Washington Redskins Rebrand
Take it to the House.
In the wake of 2020's civil rights movement and facing external scrutiny, the team formerly known as the Washington Redskins elected to change their name.
What follows is an inside look at my brainstorming process as I develop a new name and, more importantly, a new identity for the organization.
What's in a Name?
Ideally, the team's new name would pay tribute to the city's status as the capital while keeping in tradition with the existing sports team landscape. For instance, all of the professional Washington sports teams have a formal name and an abbreviated name. The Capitals are referred to colloquially as the "Caps" and the Wizards are the "Wiz", etc.
As such, I would eventually chose the "Washington Representatives".
We the People
For the District
The Monuments Men
Washington Post (Route)
The 51st State
Air Force 1
Home of the Washingtonians
Lads of Liberty
Sons of Washington
Taking it to the House since 1932
Short & Sweet.
Similar to the the team's new name, the tagline would also pay tribute to the city's status as the capital while keeping in tradition with the existing sports team landscape. The ideal taglines are succinct with the ability to reinforce the organization's persona. The strongest taglines are the ones that are commands (think "Just Do It", "Think Different", etc.).
The best of the best.
As mentioned above, the strongest taglines are the ones that are commands. I reduced the wordiness of my initial ideas to a more compact form. Here the word "House" has a double meaning: Not only is it a reference to the House of Representatives, "to take it to the house" is an expression in football which means to score a touchdown.
I chose the Gothic font because it has a stately, refined persona which reflects the pomp and ceremony of elected office.